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Art McCartySearch Engine Marketing Specialist and Web Designer |
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Search Engine Marketing Services provided:Pay Per Click ManagementA performance-based (P4P) advertising program that enables advertisers to list sponsored links on top web properties, including Google, Yahoo, MSN and others. The text-based, keyword-targeted system offers cost-per-click (CPC) pricing: advertisers pay only when users click on their ads. Advertising ranking is determined by a combination of ad performance (clickthrough rate) and the amount an advertiser agrees to pay per click. Search Engine OptimizationThe changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links. Silo Based Website DesignBy organizing your website content into a silo structure you will automatically enhance both the theme of individual pages within the silo and the silo itself. This has been proven to be a powerful factor in beating 99% of the websites across most markets on the Internet. Designed and/or Developed Web Siteswww.searchenginemarketingsmarts.com Search Engine Marketing Professional Certifications
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