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Art McCartySearch Engine Marketing Manager and Web Designer |
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Search Engine Marketing Services provided:Pay Per Click ManagementA performance-based (P4P) advertising program that enables advertisers to list sponsored links on top web properties, including Google, Yahoo, MSN and others. The text-based, keyword-targeted system offers cost-per-click (CPC) pricing: advertisers pay only when users click on their ads. Advertising ranking is determined by a combination of ad performance (clickthrough rate) and the amount an advertiser agrees to pay per click. Search Engine OptimizationThe changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links. Web DesignWeb design is the design or designing of a Web page, Website or Web application. The term generally refers to the graphical side of Web development using images and CSS. Tools such as Dreamweaver and Fireworks are used. Designed and/or Developed Web Siteswww.searchenginemarketingsmarts.com www.search-engine-marketing-directory.com Search Engine Marketing Professional Certifications
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